IntroducingHow Signals Land More Meetings

Ryan Doyle

Owner

You've entered your accounts into Magic Sales Bot and you're receiving signals every day. How do you turn those into meetings?

I'll give you outreach examples for every type of signal, because signal-based emails are 2x more likely to convert meetings than regular cold email. By reaching out based on relevant events for your prospects, you can capture their attention and deliver your pitch effectively.

Cold Email for a Job Posting Signal

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When you enter certain role keywords to track in MSB, you'll get new jobs that a tracked company is posting in that role.

You'd receive this posting if you were tracking The Bluth Company and roles like President or Leadership.

Job signals are a great time to reach out. Look at the requirements for the role they posted - do they need to have any proficiencies in tools that you either replace or complement? If so, let's reach out and get them to consider our product too. After all, if they're investing in humans, they're likely investing in tools for those humans to use.

Subject: Saw the Co-Pres Role

Body: Hey X, Saw Bluth was looking for a new President - hope that means business is going well!

Have you given much thought to which tools they'll be using? I ask because my company, Acme, is used by leadership at companies like A, B, and C to help (insert value prop here).

We'd love to help your new hire hit the ground running. Are you open to an introduction this week?


Cold Email for a New Hire Signal

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When you're tracking certain roles at target companies with MSB, we'll let you know whenever a tracked company hires someone in that role.

If you were tracking Gamestop as well as the roles CEO or Leadership, you'd get this alert.

Now's a great time to reach out to this individual and congratulate them on their role. In their new state of mind, they'll likely be the most open they'll ever be to considering our service.

Subject: Congrats on joining Gamestop!

Body: Hey Matt, Congrats on Gamestop! Huge to have left Amazon to be there.

Have you given much thought to which tools you'll be using to make the most of your initial days there? I ask because my company, Acme, is used by leadership at companies like A, B, and C to help (insert value prop here).

We'd love to help you hit the ground running. Are you open to an introduction this week?


Cold Email for a Promotion Signal

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When you're tracking certain roles at target companies with MSB, we'll let you know whenever a tracked company promotes someone in that role.

If you were tracking Berkshire Hathaway as well as the roles CEO or Leadership, you'd get this alert.

Now's a great time to reach out to this individual and congratulate them on their promotion! I always loved sending someone a bottle of champagne to celebrate, too 🙂. In their new role, they'll likely be the most open they'll ever be to considering our service.

Subject: Congrats on making CEO!

Body: Hey Warren, Congrats on making CEO!

After the celebration, have you given much thought to which tools you'll be using to make the most of your new role? I ask because my company, Acme, is used by leadership at companies like A, B, and C to help (insert value prop here).

We'd love to help you hit the ground running. Are you open to an introduction this week?


Cold Email for a Funding Signal

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If you were tracking Pied Piper, you'd get this alert if they received any type of funding event.

Funding events are a fantastic time to reach out. Not only do they now have the money to invest in your service, but they're likely thinking about growth. Their investors do want to see a return, after all!

If we can orient our pitch towards their growth, we can likely land a meeting.

Subject: Congrats on the funding!

Body: Hey X, Congratulations on the seed round!

I saw in the article that you're using the capital to invest in (area). That's why I'm reaching out - my company Acme works with folks at A, B, and C to help grow in (area) and we'd love to help Pied Piper too.

Are you open to an introduction this week?


Cold Email for a News Article Signal

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If you were tracking Amazon, you'd get this alert if they were mentioned in the news.

When a company is mentioned in the news, it's a great time to learn about a new initiative, product, or announcement that ties into their overall mission. If we can read between the lines and then tie our work into their current event and overall mission, we can likely book a meeting there.

Subject: Saw Amazon on Tech Crunch!

Body: Hey X, Saw the Tech Crunch article about the new drone service.

How are you measuring the success of this initiative? I ask because my company, Acme, is used by leadership at companies like A, B, and C to help (insert value prop here).

We'd love to help you do the same in this new venture. Are you open to an introduction this week?


Cold Email for an Anniversary Signal

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If you were tracking Dunder Mifflin as well as the roles Manager, Regional Manager, or Leadership, you'd get this alert.

Anniversaries are a great time to touch base with prospects. It shows that we're watching their progress closely and care about their career. It's also a time for them to re-evaluate their work, and possibly bring on new tooling.

Subject: Congrats on the anniversary!

Body: Hey Michael, Saw you just hit your Xth year with Dunder Mifflin - congrats!

When you think about the next X years with DM, what are you doing differently? I ask because my company, Acme, is used by leadership at companies like A, B, and C to help (insert value prop here).

We'd love to talk to you about how your process might adapt to your desired outcome over your tenure at DM. Are you open to an introduction this week?


Hope this primer helps you make the most of your signals! When I was a sales rep, I always relied on signals like these to give me an opportunity to reach out. They always led to a lot of success for me, and I hope they will for you, too.

Make these templates your own, let your personality shine through, and go book some meetings!

-Ryan Doyle