executeHow Do I Get Execs To Respond To My Emails?

Ryan Doyle

Owner, Magic Sales Bot

How Do I Get Execs To Respond To My Emails?

Are you in the middle of setting your sales goals for the year? Do you want to shoot up your sales by piercing into a brand new industry? Perhaps you’re all geared up to land a meeting with a high-level exec from one of the top companies in the country.

Learning how to craft cold emails can kickstart the important conversations with execs that can ultimately bring in the conversions your company needs. Though they look simple, cold emails need a considerable amount of thought and research.

You might’ve sent cold emails in the past but didn’t seem to receive any response. Or you’re simply looking for important insights to improve the performance of your emails. We’re here to help you understand what you might’ve missed in your previous emails and how you could perform better in your future emails.

From the email subject line to the CTA that would land you the meeting, here’s a step-by-step guide to help you win at your cold email game.

Step #1: Perform An In-Depth Research

Kids have a lesson to two to teach us – they always seem to know who to ask and what exactly to say to get that “yes” nod from the adults. When it comes to cold emails, this oversimplified example simply fits. The only difference here is a tad bit more work.

Before you’re all set to write that winning business cold email, there is a great deal of research to do. You’ll want to know more about the prospect you intend to reach out to. What kind of content do they read? What do they value and why do they dislike certain things? How exactly do they think? How can you put yourself in their shoes?

A great way to gather important pieces of information about them is through social media – especially via LinkedIn. You might notice the VP you’re trying to email loves science or has a knack for public speaking, or maybe they’re more analytical and tend to place their trust in numbers.

A cold email targeted in their direction could include something like, “Our tools helped {Client XXX} double their qualification rate from 20% to 43% in just 4 months,” instead of a vague and ambiguous line like, “Our software is one of the best-performing business tools and has won many awards.”

While it’s impossible to get 100% insight on how exactly your prospects think, what matters is how you can use any snippet of info as a compelling subject line or an intriguing opening line in the email. The goal here is to build rapport that brings in the conversions.

Step #2: Get Creative With Your Subject Line

No matter how saturated an email inbox is, an alluring subject line is hand-down the biggest attention-grabber that can get the associated email to be opened first.

Knowing what your prospects might need to get that whopping sales deal or a big promotion can help you draw a subject line that will have their attention in an instant.

For the sake of example, say a potential data breach is your prospect’s greatest concern at the moment and your company can provide the perfect solution for it. In such a case, you could try a subject line like:

“{!Company}’s Next Data Breach”

An email with this subject line was sent to various CIOs, receiving an opening rate of 57%. This example leveraged a strong emotion like fear to get a high opening rate. However, when you’re dealing with something like this, it’s important to be careful so you don’t end up upsetting the recipient.

A subject line like this might require you to point the solution as quickly as possible. In many cases, a fear-driven approach might pan out negatively. Another way to approach the subject line dilemma would be through a value-driven subject line that is oscillated more towards the positive side.

However, if you know how to correctly pull off edgy subject lines, you might reap better payoffs. The goal here is give the prospect the solution they seek.

Step #3: Create An Impactful CTA

You’ve done your homework, your subject line is simply out of the world, and your email body cannot be any better even if you tried. But if your Call to Action is weak, it might end up killing your entire pitch.

If your subject line is your email’s foundation, your CTA is the pillars that hold your pitch together. Make sure the first sentence of your CTA is compelling – something that can provide your prospects with important incentives to respond or perhaps even make that meeting happen.

Double-check to ensure your CTA is not confusing, boring, or worse, fails to put the point across. For example, a CTA like this – “Feel free to reach out to me if you have any questions. Hope to hear from you soon!” – is a massive purpose killer and certainly does not entice the reader.

But if you try something like – “When can I give you a quick call to discuss how LinkedIn can help double the productivity of your sales?” – you will have made the reader curious enough to respond.

When you use words like “when”, the reader automatically thinks they should talk to you. In general, emails that have the word “when” in their CTAs tend to have a higher response rate when compared to the ones with yes/no questions. The best approach for writing any CTA, as general rule, should always be in the form of a question.

Final Words

When it comes to selling, going all in the only way to go. Thorough research lays the groundwork for all the conversions that are to come. If you need a way to automate your prospecting research, Magic Sales Bot is the way to go. It helps you run effortless and efficient research into what’s going on in a target company’s life to set a personalized tone they can relate to. Explore this tool to kickstart a cold email strategy that brings real results.

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